Bluebag
The core approach to Bluebag is ‘feel good food’. They are not just about a healthy menu offering but also about making holistic, ethical and sustainable choices overall.
Bluebag has had a presence in Melbourne’s CBD since 1998. They now have 7 cafes and a Corporate Catering business.
Bluebag's business has grown and thrived because they understand the needs of Melbourne CBD workers and have orientated the business towards the market demand for a fresh, healthy food offer with a menu that is customisable and caters for a variety of dietary requirements.
Bluebag started as a Grab & Go concept making pre-packaged sandwiches, baguettes, wraps & salads. Over the years the pre-packaged salad became their largest segment of sales and four years ago they opened their first salad concept store that was a huge success – Bluebag Fresh. This moved them away from the solely Grab & Go offer to one where the customer could customise their salad by choosing their own ingredients and dressings.
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Bluebag's business has grown and thrived because they understand the needs of Melbourne CBD workers and have orientated the business towards the market demand for a fresh, healthy food offer with a menu that is customisable and caters for a variety of dietary requirements.
Bluebag started as a Grab & Go concept making pre-packaged sandwiches, baguettes, wraps & salads. Over the years the pre-packaged salad became their largest segment of sales and four years ago they opened their first salad concept store that was a huge success – Bluebag Fresh. This moved them away from the solely Grab & Go offer to one where the customer could customise their salad by choosing their own ingredients and dressings.
- Phone
- (03) 9614 7277
- Opening Hours
- Monday - Friday: 7am - 3:30pm
- Location
- Shop 5, One Melbourne Quarter, 699 Collins Street
